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Project update

Jobs Queensland delivered the Queensland Tourism Workforce Plan 2017-20 (the Plan) (PDF, 1.48 MB) in July 2017 following extensive consultation with industry and communities around Queensland. The Plan, as part of our commitment under Advancing Tourism 2016–20: Growing Queensland Jobs, provided an industry-endorsed strategic framework to build on the tourism industry’s strengths, while providing clear achievable and measurable goals that Government and industry could implement together.

During consultation with tourism stakeholders, industry was very clear about what it wanted – ‘do-able’, realistic recommendations that could be ‘owned’ by industry in partnership with Government and actioned at a local level, as well as statewide. Actions included in the Plan will require strategic investment, collaboration and partnerships involving all levels of government, training providers, industry organisations, employers and individual stakeholders.

Four key themes were identified – careers, local workforce, skills and collaboration. These themes were reflected in every region, however, the order of priority and magnitude of need varied from region to region.

Queensland Tourism Workforce Plan 2017-20

Download the plan
(PDF, 1.48 MB)

rEad the plan summary
(PDF, 157 KB)

Regional tourism workforce plans

In partnership with local tourism stakeholders, Jobs Queensland has developed region-specific tourism workforce development plans. The plans reflect these variances across regions and outline solutions at a local level.

Plans have been developed for the following regions:

  • Brisbane
  • Bundaberg North Burnett
  • Capricorn
  • Fraser Coast
  • Gladstone
  • Gold Coast
  • Mackay
  • Outback
  • Southern Queensland Country
  • Sunshine Coast
  • Townsville North Queensland
  • Tropical North Queensland
  • Whitsundays.

View the Regional Tourism Workforce Plans.

The Queensland Government's response

The Queensland Government recognises the importance of skilling the tourism workforce to meet future demand and has outlined its commitment to building workforce skills and business capability as a key priority through Advancing Tourism 2016–20: Growing Queensland Jobs.

Jobs Queensland, in consultation with industry,  prepared the Queensland Tourism Workforce Plan 2017–20. It maps out the future of the tourism workforce and outlines recommendations to ensure employers have the skilled workforce they need.

On 10 October 2018, the Queensland Government published its response to the Queensland Tourism Workforce Plan 2017–20. The response can be viewed at

Last updated 21 April 2023